Directive
The Senior Programmatic Strategist at Directive Consulting is responsible for managing and optimizing programmatic advertising campaigns for B2B clients, leveraging expertise in Demand-Side Platforms (DSPs) like DV360 and The Trade Desk. Key responsibilities include strategy development, data integration for audience targeting, continuous campaign optimization, and performance reporting, while also serving as the primary client contact. This role demands strong analytical skills, collaboration with cross-functional teams, and a proven track record in driving programmatic growth within the SaaS landscape.
Headquarters
Irvine, California, United States
Company Size
51-200 employees
Founded
2014
Directive is a leading B2B marketing agency that specializes in driving sustainable growth through its unique Customer Generation methodology. The agency has successfully partnered with over 420 brands and driven more than $1 billion in revenue. Directive focuses on elevating B2B marketers from marketing qualified leads (MQLs) to qualified pipeline opportunities, emphasizing a performance-driven approach with a suite of services that includes content marketing, PPC, SEO, and revenue operations. Their commitment to measurable results and innovative strategies makes them a trusted ally for ambitious businesses aiming to enhance their market presence.
EU Sustainability Reporting Revamp: Key Updates to the CSRD and the CS3D from the Omnibus I Directive
2 days ago
Share in the Horror with the Couch Co-Op Trailer for ‘Directive 8020’ [Watch]
3 hours ago
'Don't Play Alone, and trust no one - not even your friends' — Directive 8020 gets a new live-action trailer highlighting the game's intense couch co-op Movie Night mode
2 hours ago
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
View leadership team, funding history,
and employee contacts for Directive.
Directive didn’t post a salary, so this is our estimate from similar listings.
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