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Senior Software Product Marketing Manager at Universal Audio - ApplyBlast

Senior Software Product Marketing Manager

Universal Audio

2 months ago

3.3 on Glassdoor

Scotts Valley, California, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Software Product Marketing Manager will develop go-to-market strategies and plans for software products, translating product plans into positioning, messaging, and commercial plans. The role collaborates closely with product management, sales, and channel partners to define target personas, value propositions, and competitive positioning, and drives integrated commercial execution from launch through market adoption.

Responsibilities

Develop GTM Strategy and Requirements Plan
Create persona-driven positioning and messaging
Train sales and channel partners on product positioning

Skills

Qualifications

Bachelor's degree

About Universal Audio

uaudio.com

Headquarters

Scotts Valley, California, United States

Company Size

201-500 employees

Founded

1958

View Profile

Universal Audio (UA) is a professional audio company that designs and manufactures high‑end analog hardware and digital audio tools for recording, mixing, and music production. Its product lineup includes Apollo audio interfaces with onboard DSP, the UAD plug‑in platform (authentic emulations of classic analog gear), and premium outboard analog hardware and microphones. UA targets engineers, producers, and musicians who need studio‑grade sound, low‑latency tracking, and deep integration with major DAWs (including its LUNA recording system). The company is known for meticulous analog modeling, premium build quality, and combining vintage circuitry heritage with modern DSP technology.