Senior Traditional Media Analyst

The Senior Traditional Media Analyst at Cashea plans, manages, and executes traditional media initiatives, including co-branding partnerships, to ensure a relevant and efficient brand presence aligned with commercial and marketing objectives. The role involves managing outdoor (OOH/DOOH), radio, television, and other mass media campaigns from opportunity identification and supplier negotiation to implementation, administrative tracking, and closure. This position requires a blend of analytical skills, media expertise, negotiation abilities, and operational excellence to diversify formats and providers while maximizing investment efficiency.