Senior UA Manager - Racing
Zynga (16 days ago)
About this role
A User Acquisition performance marketer role at Zynga/NaturalMotion responsible for acquiring users for the company’s mobile game portfolio. The position focuses on leveraging paid social channels, ad networks, and DSPs to scale marketing efforts and improving internal tools in collaboration with engineering and machine learning teams. The role is hybrid, based in London, and emphasizes both strategic planning and hands-on campaign execution.
Required Skills
- Paid Social
- Ad Networks
- DSPs
- Media Buying
- Retargeting
- Mobile Measurement
- Optimization
- Creative Testing
- Data Analysis
- Machine Learning
+3 more
About Zynga
zynga.comZynga is a leading developer and publisher of free-to-play mobile and online games, best known for franchises like FarmVille, Zynga Poker, and Hit It Rich. The company builds social, casual, and live-service experiences across mobile, web, and other platforms, emphasizing community features, frequent content updates, and live operations. Zynga monetizes through in-app purchases and advertising while reaching a global audience with accessible, franchise-driven titles. Headquartered in San Francisco, the studio focuses on data-driven design and social gameplay to drive long-term player engagement.
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