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Senior Web Content Manager at Zopa - ApplyBlast

Senior Web Content Manager

Zopa

5 months ago

3.3 on Glassdoor

London, United Kingdom

Hybrid

Full Time

Senior

0 applicants

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About this role

A Senior Content Marketing Specialist at Zopa creates and optimizes web content to drive organic acquisition and customer conversion for their current account proposition. The role involves partnering with SEO/GEO specialists, utilizing analytics tools like GA4 and Hotjar, and collaborating cross-functionally to enhance the user experience on evolving AI-driven discovery platforms.

Responsibilities

Create and optimize web content for acquisition journeys and landing pages
Partner with SEO and GEO specialists to improve search and AI discovery visibility
Use GA4, Hotjar, and AppsFlyer to identify opportunities and improve page performance
Brief design and creative teams on CMS modules and content structures
Collaborate with product and engineering teams to improve web-to-app customer conversion

Skills

About Zopa

zopa.com

Headquarters

London, England, United Kingdom

Company Size

501-1000 employees

Founded

2005

View Profile

Zopa is a UK fintech and challenger bank that began as a peer‑to‑peer lender and has evolved into a full-service digital bank. It offers current accounts with cashback, savings products, personal loans, and credit cards — all managed through a simple, secure mobile app. Zopa emphasizes transparent pricing, competitive rates and customer‑friendly features. Founded in 2005, it’s regulated in the UK and customer deposits are protected by the FSCS.