SEO and AEO Strategy Lead

The SEO and AEO Strategy Lead is a senior individual contributor responsible for owning organic-search and answer-engine strategy, roadmap, implementation quality, and measurement across Heritage's digital experiences. This hands-on strategist will turn audience demand, marketplace structure, and conversion goals into clear priorities for various internal teams and outside partners. The role involves partnering with Engineering and technical AEO roles to drive source-system design, APIs, and production architecture while moving from executive strategy to technical execution.