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SEO Content Specialist at Finish Line - ApplyBlast

SEO Content Specialist

Finish Line

4 days ago

Boulder, Colorado, United States

Onsite

Full Time

Junior

0 applicants

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About this role

The SEO Content Specialist drives search visibility and online performance by optimizing website content for both traditional search engines and AI-driven answer engines. This role involves collaborating with merchandising and content teams to refine product and category copy while supporting LLM-focused content initiatives. The position requires balancing data-driven insights with creative writing to enhance organic search performance and customer engagement.

Responsibilities

Optimize website content for SEO and AI search visibility
Develop and structure articles for LLM indexing and citation
Collaborate with merchandising teams to align copy with product priorities

Skills

About Finish Line

finishline.com

Headquarters

Indianapolis, Indiana, United States

Company Size

10001+ employees

Founded

1982

View Profile

Finish Line is a leading retailer specializing in athletic footwear, apparel, and accessories from top brands such as Nike, Jordan, adidas, and New Balance. The company offers a wide selection of basketball shoes, running shoes, and casual footwear to cater to both sports enthusiasts and everyday consumers. With a strong online presence, Finish Line aims to provide customers with a seamless shopping experience and access to the latest trends in athletic apparel. Their commitment to quality and style has made them a favorite destination for fitness and fashion-minded shoppers.