About this role
The SEO Manager, GEO at Dutch is responsible for owning and driving the company’s Generative Engine Optimization strategy to improve visibility, attribution, and traffic from LLM-based search experiences. The role focuses on optimizing Dutch’s content, structure, and data signals to increase share of voice within tools like Google’s AI Overviews, Perplexity, and ChatGPT. This position collaborates closely with content, product, engineering, and marketing teams to ensure content is technically robust, authoritative, and easily surfaced by LLMs. The role operates within a fast-moving, pet-focused telemedicine startup environment with the opportunity to impact how pet parents discover Dutch online.
Required Skills
- SEO Strategy
- Generative SEO
- Content Strategy
- Technical SEO
- Keyword Research
- Structured Data
- Schema Markup
- Internal Linking
- Site Speed Optimization
- LLM Optimization
+8 more
Qualifications
- 5+ years of SEO experience
About Dutch
dutch.comDutch is an online veterinary care platform that provides virtual vet appointments, pet treatments, and prescriptions with home delivery. The service offers 24‑hour access to high‑quality veterinary care and prescription fulfillment through telemedicine. Customers can get medications delivered and manage care online for convenience and continuity. U.S.-based support is available by email and phone for questions and assistance.