Smartphone Launch & GTM Strategy Lead (Senior Manager), E-Commerce DTC
Samsung Research America
About this role
This role is the single-threaded owner for Samsung’s smartphone launches and most critical Key Buying Moments (KBMs) on Samsung.com, responsible for translating global product vision into clear commercial and customer decisions for the U.S. DTC business. The position involves leading cross-functional teams and owning outcomes across revenue, margin, inventory, and customer experience while driving the end-to-end go-to-market lifecycle.
Skills
Qualifications
About Samsung Research America
samsung.comSamsung is a global technology company that designs and sells consumer electronics, mobile devices, TVs, home appliances, and related services. In the U.S. it offers Galaxy smartphones and tablets, QLED/OLED and smart TVs, laptops and monitors, plus connected home appliances and IoT integration via SmartThings. Samsung pairs hardware innovation (displays, camera and chipset technology) with software and services to deliver integrated experiences across devices. It sells direct-to-consumer through its website and retail partners while also supplying components and enterprise solutions to industry customers.
Recent company news
Korea JoongAng DailyKorean AI robotics companies move to Silicon Valley amid concerns over research environment at home
Sep 18, 2025
Samsung Global NewsroomSamsung Research SVP Charlie Zhang Named Recipient of IEEE ComSoc Industrial Innovation Award
Dec 10, 2024
ChosunbizSamsung Electronics unveils ambient AI vision, vows to become AI-driven company - CHOSUNBIZ
Oct 19, 2025
Community Impact | NewsSamsung Research America to spend $1.8M on Plano offices
Dec 30, 2022
The Korea TimesRacism allegations at Samsung's US R&D hub expand to Korea headquarters
Mar 13, 2025
About Samsung Research America
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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and employee contacts for Samsung Research America.
Salary
$132k – $172k
per year