SMERF Sales Manager

This role focuses on generating group room and catering revenue for the hotel by targeting the SMERF market, including sports teams, reunions, and faith-based groups. The position involves developing sales plans, managing group contracts and room blocks, and building long-term relationships with community partners and event planners. The incumbent is responsible for responding to inquiries, coordinating event details with hotel operations, and mentoring sales staff to meet revenue expectations.