Social Content & Creator Strategist - Western Europe

iHerb(1 month ago)

HybridFull TimeMedior$84,700 - $112,746 (estimated)Marketing

About this role

The Social Community & Content Strategist - Western Europe will grow iHerb’s social presence in Western Europe by creating, curating, and localizing culturally relevant short-form content for platforms like TikTok and Instagram. The role acts as the regional voice of the customer, informs European marketing strategy, and partners with creative teams, agencies, and creators to execute campaigns. It requires tracking performance metrics and translating insights into recommendations to improve engagement and commercial outcomes.

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Required Skills

TikTok Content
Instagram Content
Content Strategy
Creator Management
Community Building
Content Localization
Video Editing
A/B Testing
Performance Analytics
KPI Reporting

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Qualifications

Bachelor’s Degree in Marketing, Communications, Digital Media or Related Field
Proven Equivalent Practical Experience

About iHerb

iherb.com

iHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.