Social Content Lead

Princess Polly(1 month ago)

HybridFull TimeMedior$83,262 - $110,856 (estimated)Marketing

About this role

The Social Content Lead at Princess Polly is responsible for driving global social channel growth and executing the brand’s social strategy under the guidance of the Social Media Director. The role oversees daily operations of the social team and internal content creators while shaping platform-first storytelling across organic and paid channels. This position blends creativity with analytics to turn insights and trends into impactful content that resonates with a global, social-first audience. Based in Burleigh Heads, it sits within a fast-paced, fashion-forward, and highly digital environment.

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Required Skills

Social Strategy
Content Creation
Team Leadership
Trend Analysis
Audience Engagement
Video Production
Video Editing
Social Analytics
Campaign Support
Cross-Functional Collaboration

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About Princess Polly

princesspolly.com

Princess Polly is a digitally-native Australian fashion retailer offering trend-led clothing, footwear and accessories primarily aimed at Gen Z and millennial women. Founded as an e-commerce-first brand, it emphasizes fast fashion drops, curated seasonal and occasion collections, and frequent collaborations with influencers and creators. The company uses social-first merchandising and shoppable content across Instagram and TikTok to drive discovery and engagement. Princess Polly also focuses on convenient online shopping with global shipping, flexible payment options and straightforward returns.