Social Media & Audience Growth Lead
Financial Times(10 days ago)
About this role
The Social Media & Audience Growth Lead will define and lead organic social media strategy for FT Specialist Europe’s brands, focusing on building high-quality, relevant audiences to support long-term subscription growth. The role aims to strengthen brand authority and relevance among senior decision-makers by increasing awareness and engagement across social platforms. It will measure social’s contribution to the subscription journey and collaborate across editorial, marketing, product and commercial teams.
Required Skills
- Organic Social
- Audience Growth
- B2B Social
- Subscription Strategy
- Analytics
- Stakeholder Management
- Content Strategy
- Platform Management
- Community Engagement
- Thought Leadership
+2 more
About Financial Times
ft.comThe Financial Times is an international business and financial news organisation delivering news, analysis and opinion on markets, economics and politics. It publishes in print and online, offering in-depth reporting, data, charts, special reports and commentary aimed at professionals, investors and policymakers. FT operates a subscription-based model and is known for its market coverage, investigative journalism and authoritative perspective; it is headquartered in London and owned by Nikkei.
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