Social Media Content Specialist

The Social Media Content Specialist supports the mission of Highlands College by managing day-to-day social media execution across multiple accounts, platforms, brands, and content calendars. This role keeps social media projects organized, on schedule, on brand, and aligned with the overall media strategy of the Strategic Communications department. The Social Media Content Specialist writes and edits social media copy, schedules and publishes content, manages engagement, coordinates content needs, and supports campaign execution. This role also contributes to content ideation and creative development by helping identify story opportunities, social trends, and engaging content ideas that connect with key audiences.