Social Media Lead
Fi(1 month ago)
About this role
The Social Media Lead at Fi is responsible for owning and evolving the brand’s organic social and influencer presence, particularly focusing on TikTok and Instagram. The role centers on scaling Fi’s online community and deepening the connection between dog owners and the Fi brand. It operates within a fast-growing pet tech company that aims to transform the human-pet relationship through innovative products. This position offers the opportunity to shape Fi’s social voice and help define a category-leading brand.
Required Skills
- Social Strategy
- TikTok Marketing
- Influencer Marketing
- Community Management
- Content Creation
- Content Strategy
- Social Analytics
- Performance Reporting
- Copywriting
- Trend Analysis
+2 more
About Fi
tryfi.comFi is a pet‑tech company that makes the Fi Smart Dog Collar — a GPS‑enabled, subscription‑based tracker and health/activity monitor for dogs. The collar pairs with a mobile app to deliver real‑time location, lost‑dog mode, and behavior/activity insights (e.g., eating, licking, barking) to help owners monitor their pet’s safety and wellbeing. Fi sells the collar online and powers its location and data features via a monthly service (starting at $19/month).
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