Social Media Lead
Fi
About this role
The Social Media Lead at Fi is responsible for owning and evolving the brand’s organic social and influencer presence, particularly focusing on TikTok and Instagram. The role centers on scaling Fi’s online community and deepening the connection between dog owners and the Fi brand. It operates within a fast-growing pet tech company that aims to transform the human-pet relationship through innovative products. This position offers the opportunity to shape Fi’s social voice and help define a category-leading brand.
Skills
About Fi
tryfi.comFi is a pet‑tech company that makes the Fi Smart Dog Collar — a GPS‑enabled, subscription‑based tracker and health/activity monitor for dogs. The collar pairs with a mobile app to deliver real‑time location, lost‑dog mode, and behavior/activity insights (e.g., eating, licking, barking) to help owners monitor their pet’s safety and wellbeing. Fi sells the collar online and powers its location and data features via a monthly service (starting at $19/month).
Recent company news
TechCrunchIndia neobank Fi winds down banking services on its platform
1 day ago
Courthouse NewsTexas AG sues Wi-Fi company over links to China
3 weeks ago
Pet AgeFi Smart Pet Technology Company Announces Expansion into UK, EU Markets
1 week ago
timesleaderonline.comSemper Fi Paving Keeping It Smooth Around The Valley
2 weeks ago
Yahoo FinanceWhat Makes Fiserv (FI) a Best-In-Class Financial Technology Company?
Nov 13, 2025
About Fi
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Fi.
Salary
$135k – $180k
per year