Social Media Manager
Roots
About this role
A Social Media Manager at Roots is responsible for leading the company's social media presence across various platforms including Meta, TikTok, Pinterest, LinkedIn, YouTube, and Substack. They work closely with the marketing team and external partners to develop strategies, create engaging content, manage influencer programs, and grow an active community. The role combines strategic planning with hands-on execution, ensuring alignment with brand goals and audience engagement.
Skills
About Roots
roots.comRoots is a Canadian lifestyle apparel and accessories brand founded in 1973, known for casual clothing, footwear and leather goods for men, women and kids. The company emphasizes quality materials, craftsmanship and an outdoors‑inspired, laid‑back aesthetic across products like sweatshirts, joggers, moccasins, bags and jackets. Roots sells through retail stores and e-commerce in Canada, the U.S. and select international markets, leveraging its Canadian heritage. Customers choose Roots for durable, comfortable everyday basics and well‑made leather goods.
About Roots
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for Roots.
Salary
$55k – $75k
per year