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Sr Analyst, Consumer Insights and Analytics Analyst at New Balance - ApplyBlast

Sr Analyst, Consumer Insights and Analytics Analyst

New Balance

4 months ago

4.1 on Glassdoor

Boston, MA

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Analyst, Global Consumer Insights & Analytics role drives strategic product and marketing decisions by embedding consumer insights across New Balance's North America Go-To-Market processes. Responsibilities include leading wholesale data analysis, executing primary and secondary market research, and translating quantitative and qualitative findings into actionable business recommendations for category leaders. This position serves as a critical bridge between global strategies and regional execution, utilizing compelling storytelling to influence seasonal product line decisions.

Responsibilities

Lead wholesale data analysis and monthly reporting for North America strategies
Execute end-to-end primary research to understand target consumer preferences
Translate quantitative and qualitative data into actionable business recommendations
Present insights to category leaders and cross-functional stakeholders
Collaborate with global teams to define objectives for key footwear and apparel models

Skills

Qualifications

Undergraduate degree in Business Analytics, Economics, Marketing, Statistics, Mathematics, or related field

About New Balance

newbalance.com

Company Size

1-10 employees

View Profile

New Balance is an American athletic footwear and apparel company founded in 1906 and headquartered in Boston, Massachusetts. It designs and manufactures running, training, and lifestyle shoes and complementary apparel, known for performance technologies like Fresh Foam and FuelCell and for offering a wide range of width and fit options. The brand operates global retail and e-commerce channels and maintains domestic manufacturing in the U.S. and UK alongside broader international production. New Balance emphasizes performance, comfort, and heritage-driven design across sport and lifestyle categories.