Sr. Analyst, CRM Marketing Data & Insights
Scotts Canada Ltd(2 months ago)
About this role
The Senior Analyst, CRM Marketing Data & Insights at Scotts Miracle-Gro is responsible for owning the quality and integrity of core consumer data and translating complex multi-channel datasets into clear, measurable business insights. This role serves as the technical authority on data unification, identity resolution, and audience creation to support personalization, engagement, and loyalty strategies. The position partners across analytics, IT, and marketing to drive data-driven decision making and advance reporting and CDP capabilities.
Required Skills
- SQL
- CDP
- Tableau
- Power BI
- Looker
- A/B Testing
- Statistics
- Segmentation
- Data Governance
- Data Integration
+5 more
Qualifications
- Bachelors Degree
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