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Sr. Associate Brand Manager, Crackers Innovation at Nature's Bakery - ApplyBlast

Sr. Associate Brand Manager, Crackers Innovation

Nature's Bakery

3 days ago

3.3 on Glassdoor

Chicago, Illinois, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Associate Brand Manager Innovation- Crackers role at Mars focuses on shaping and delivering the next generation of products for the Cheez-It brand and a portfolio of heritage cracker brands. This position leads line extensions and limited-time offers from ideation through launch, utilizing internal and competitive data to strengthen the innovation pipeline. The role requires collaboration across Marketing, Sales, and channel teams to manage project timelines, budgets, and execution while translating insights into actionable recommendations.

Responsibilities

Lead cracker brand extensions from ideation through launch
Manage day-to-day design budgets for cracker brands
Serve as key liaison to multipack and convenience teams

Skills

About Nature's Bakery

naturesbakery.com

Headquarters

Reno, Nevada, United States

Company Size

201-500 employees

Founded

2011

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Nature's Bakery is a snack company that makes better-for-you, soft-baked goods using real, wholesome ingredients with the purpose of nourishing families and helping them thrive one snack at a time. Its product line includes soft-baked fig and brownie bars and other snack varieties, sold direct-to-consumer online with options like build-a-box and branded gear. The brand emphasizes great taste alongside wholesome ingredients and convenient snacking. Nature's Bakery is headquartered in Reno, Nevada.