Sr Brand Manager Reese's

The Senior Brand Manager for Reese's will define and champion the brand's long-term vision, growth strategy, and creative direction to secure and extend its iconicity. This role involves leading the integrated agency team, overseeing brand health and equity, and driving culture-first marketing initiatives to expand demand and deepen brand fandom. The position requires balancing brand-building impact with commercial priorities and financial stewardship while unlocking incremental brand equity opportunities across various strategic platforms.