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Sr. Brand Manager – Similac Delivery & Performance - Columbus, OH at Abbott Laboratories - ApplyBlast

Sr. Brand Manager – Similac Delivery & Performance - Columbus, OH

Abbott Laboratories

3 months ago

3.7 on Glassdoor

Columbus, OH

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Brand Manager for Similac Delivery & Performance serves as a strategic and analytical leader within Abbott's Nutrition Division, translating brand strategy into measurable commercial results across retail channels. This role combines deep expertise in business analytics, forecasting, and revenue management with strong marketing acumen to identify growth opportunities and optimize investments. The position involves leading commercial analytics, retail strategy, and business planning while influencing senior leadership to drive profitable market share gains.

Responsibilities

Lead commercial analytics and performance measurement for the Similac portfolio
Develop data-driven recommendations to maximize revenue and market share
Drive Revenue Growth Management initiatives through strategic pricing and mix optimization
Translate brand positioning into actionable retail programs that drive consumer conversion
Develop, coach, and mentor team members while fostering a culture of analytical rigor

Skills

Qualifications

BA/BS in Marketing, Business, Economics, or AnalyticsMBA preferred

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.