Sr. Business Marketing Lead - Retail & CPG
Reddit(1 month ago)
About this role
Senior Lead on Reddit’s Audience Marketing team to own marketing for the Retail and CPG verticals, focused on raising awareness and driving adoption of Reddit’s advertising solutions. The role partners with Sales, Product Marketing, and Insights to create data-backed business narratives and shape go-to-market strategy. It requires a strategic leader with strong analytical judgment and experience operating at senior levels within ad platforms.
Required Skills
- Storytelling
- Market Research
- GTM Strategy
- Sales Partnership
- Data Analysis
- Content Creation
- Campaign Execution
- Stakeholder Management
- Presentation Development
- Copywriting
+2 more
About Reddit
redditinc.comReddit is a social news and discussion platform where users submit links, posts, and media into topic-based communities called subreddits. Content is surfaced and ranked by user voting and threaded discussions, and the site hosts popular formats like AMAs (Ask Me Anything) and community-driven events. Reddit provides moderation tools, mobile apps, and advertising products for brands and agencies. It’s known for its passionate niche communities and outsized influence on internet culture and trends.
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