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Sr. Demand Generation Associate, Life360 Ads at Life360 - ApplyBlast

Sr. Demand Generation Associate, Life360 Ads

Life360

4 days ago

4.0 on Glassdoor

Remote

Full Time

Senior

1 applicant

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About this role

The Sr. Demand Generation Associate at Life360 Ads builds and manages the lead generation system, overseeing the journey from initial search or click to a sales conversation. This role involves optimizing website and landing page operations, managing HubSpot and Salesforce integrations, and executing targeted email and LinkedIn campaigns. The position requires collaboration with sales and content teams to drive measurable lead and pipeline growth while ensuring data quality and effective reporting.

Responsibilities

Build and manage lead generation processes and routing workflows
Own website and landing page operations with SEO and AI search optimization
Plan and execute paid search and LinkedIn lead generation campaigns

Skills

About Life360

life360.com

Headquarters

San Mateo, California, United States

Company Size

201-500 employees

Founded

2008

View Profile

Life360 is a consumer-focused family safety platform and mobile app that helps families stay connected through real-time location sharing and coordinated alerts. The service offers features like location history, place alerts, driver safety tools (driving reports, crash detection, and roadside assistance), and SOS/emergency response. It’s available as free and premium subscription tiers and also provides telematics and safety services to partners such as insurers and automakers. Founded in 2008 and headquartered in San Francisco, Life360 aims to give families greater visibility and peace of mind.