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Sr. Digital Marketing Analyst at AEG Worldwide - ApplyBlast

Sr. Digital Marketing Analyst

AEG Worldwide

5 months ago

2.9 on Glassdoor

Los Angeles, CA

Onsite

Full Time

Senior

0 applicants

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About this role

The Senior Digital Marketing Analyst at AEG leads data-driven strategies for paid media across diverse entertainment divisions, including events, sports, and global touring. This role involves developing attribution models, managing complex data pipelines with engineering teams, and delivering actionable insights to optimize digital campaigns and drive ticket sales. The position requires synthesizing performance data from various channels to inform budget forecasting, audience targeting, and creative strategies.

Responsibilities

Develop and maintain attribution models to identify campaign trends and testing opportunities
Manage data pipelines and ingestion for channel metrics with Engineering teams
Compile performance marketing reports across digital channels using internal BI tools
Lead paid media projects involving data aggregation and measurement tool integration
Communicate actionable insights to stakeholders to drive ticket sales and brand initiatives

Skills

Qualifications

BS in MarketingBS in MathematicsBS in EconomicsBS in Business

About AEG Worldwide

aegworldwide.com

Headquarters

Los Angeles, California, United States

Company Size

10001+ employees

Founded

1994

View Profile

AEG (Anschutz Entertainment Group) is a global sports and live-entertainment company that owns and operates venues, produces concerts and events, manages sports properties, develops real estate and entertainment districts, and runs ticketing and global partnerships. Serving more than 100 million guests a year, its divisions span facilities, music, sports, real estate, partnerships and ticketing. AEG aims to set industry trends and create unforgettable experiences that "give the world reason to cheer."