Sr. Director - Brand, Creative & Content
iHerb(28 days ago)
About this role
The Sr. Director, Brand Marketing will define and drive iHerb’s global brand narrative and ensure consistent, differentiated messaging across markets. This role leads global storytelling, creative development, organic and influencer social, and the in-house creative studio while partnering with regional teams to localize initiatives. As a senior marketing leader, the role balances creative excellence with performance-driven outcomes to build trust and preference for the iHerb brand.
Required Skills
- Brand Strategy
- Brand Positioning
- Storytelling
- Social Media
- Influencer Marketing
- Content Strategy
- Creative Leadership
- Creative Studio
- Design Excellence
- Video Production
+6 more
Qualifications
- Bachelor's Degree
About iHerb
iherb.comiHerb is an online retailer specializing in health and wellness products, offering a wide selection of vitamins, nutritional supplements, herbal remedies, natural personal-care and beauty items, and specialty groceries. The site sells products from many national and international brands, with customer reviews, competitive pricing, promotions, and a loyalty/rewards program. iHerb operates global shipping from regional warehouses and emphasizes convenience through subscription/auto-replenishment and frequent discounts. Customers choose it for its broad catalog of natural-health products and international reach.