Sr Director, Lifecycle Marketing
LendingClub(5 months ago)
About this role
The Senior Director of Lifecycle Marketing at LendingClub will own and scale lifecycle marketing strategy across the full customer journey for LendingClub’s lending and banking products. This leader manages a team responsible for owned channels (Email, Push, SMS, In‑Product) and defines the vision, roadmap, and execution to drive acquisition, engagement, retention, and lifetime value. The role partners closely with Product, Data, Brand, and Growth teams to align lifecycle initiatives with business goals.
Required Skills
- Lifecycle Marketing
- CRM
- Email Marketing
- Push Notifications
- SMS Marketing
- Personalization
- Segmentation
- A/B Testing
- Analytics
- Team Leadership
+4 more
About LendingClub
lendingclub.comWe’re rewriting the rules of traditional banking, and we only win when our customers succeed. We’ve helped over 4 million members reach their goals, and we’re just getting started!
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