Sr Director, Marketing (Vapes & Edibles)
Curaleaf (1 day ago)
About this role
The Senior Director of Marketing, Vapes & Edibles at Curaleaf leads strategy and P&L for a multi-brand vapes and edibles portfolio. This role focuses on brand positioning, innovation, and connecting brand building to retail conversion within a highly regulated cannabis business. The leader will drive growth through integrated marketing and commercial excellence while shaping portfolio direction across the organization.
Required Skills
- Brand Strategy
- P&L Management
- Innovation
- Product Launch
- Communications
- Retail Marketing
- Digital Marketing
- CRM
- Retail Media
- Demand Planning
+5 more
Qualifications
- BA/BS
- MBA Preferred
About Curaleaf
curaleaf.comCuraleaf is a leading U.S. cannabis company operating medical and recreational dispensaries across 23 states and serving over 350,000 registered patients. The company cultivates, manufactures, and retails a broad range of cannabis products — including flower, concentrates, edibles, tinctures, topicals, and CBD — through branded retail locations and an online shop. Curaleaf also offers patient-focused services, education, and compliance support, positioning itself as a full-service provider across cultivation, processing, and retail.
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