Sr. Director, Marketing

The Senior Director, Marketing oversees national brand management and local performance marketing coaching to drive system success and franchise owner growth. This role leads a dedicated marketing team, develops integrated annual and three-year marketing strategies, and partners with brand and operations leadership to align marketing plans with revenue and market share goals. The position is responsible for developing and executing marketing plans to drive brand growth, revenue achievement, and market share expansion while supporting franchise owners in meeting top-line revenue targets.