Sr. Director, Shopper & Field Marketing

GT'S Living Foods(2 months ago)

RemoteFull TimeDirector$170,000 - $210,000Marketing

About this role

The Sr. Director, Shopper & Field Marketing is a senior marketing leader responsible for overseeing shopper-focused programs and retail partnerships to strengthen brand presence and drive conversion across channels. Reporting to the Sr. Vice President of Marketing, this role partners cross-functionally with Sales, Brand, Field, Finance, and agencies to align customer and retailer strategies. The position sits within the marketing organization of a leading CPG brand and emphasizes strategic leadership, retailer collaboration, and evaluation of program effectiveness.

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Required Skills

Shopper Marketing
In-Store Activation
Field Marketing
Retail Media
Merchandising
Activation Toolkits
Promotional Planning
Creative Collaboration
Digital Integration
Campaign Measurement

+6 more

Qualifications

Bachelor's Degree in Marketing or Business
MBA Preferred

About GT'S Living Foods

gtslivingfoods.com

GT’s Living Foods is a natural foods company best known for GT’s Kombucha and a range of raw, fermented products including kefir, coconut yogurt, and adaptogenic teas. They use whole, raw ingredients and traditional fermentation practices to produce probiotic-rich, unpasteurized beverages and foods aimed at supporting gut health and overall wellness. The brand emphasizes stewardship of nature and delivering products in their “purest, most potent” forms. GT’s products are sold through retail and direct channels to consumers seeking functional, traditionally crafted foods.