Sr Manager, Brand Strategy & Activation - Portfolio Vehicles
Mattel
About this role
The Senior Manager, Brand Strategy & Activation at Mattel is responsible for defining long-term brand strategies, positioning, and cross-category initiatives for franchises like Thomas & Friends, Matchbox, and Disney Pixar Cars. The role involves managing a team, developing brand content, planning activations, and partnering across various marketing functions to drive brand awareness and growth.
Skills
About Mattel
mattel.comMattel is a global toy company that designs, manufactures, and markets toys, games, and family products, best known for iconic brands such as Barbie, Hot Wheels, Fisher‑Price, American Girl, and UNO. The company builds play experiences across physical products, digital offerings, licensing, and entertainment to inspire imagination and support childhood development. Founded in 1945 and headquartered in El Segundo, California, Mattel sells worldwide through retail partners and direct‑to‑consumer channels. Its stated mission is to empower the next generation to explore the wonder of childhood and reach their full potential.
About Mattel
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
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View leadership team, funding history,
and employee contacts for Mattel.
Salary
$12k – $16k
per year