Sr Manager, Conversion Experimentation (CRO)

2U(4 days ago)

HybridFull TimeManager$159,800 - $184,400Marketing

About this role

A Senior Manager, Conversion Experimentation at 2U leads the acquisition optimization strategy for Degree and Executive Education, owning the performance of first-touch digital experiences such as paid landing pages and organic program pages. The role bridges Paid Media and User Experience, partnering across teams to scale experimentation and improve conversion outcomes.

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Required Skills

Conversion Optimization
Paid Media
UX Design
A/B Testing
Experimentation Platforms
Data Analysis
GA4
Tableau
Stakeholder Management
HTML/CSS

About 2U

2u.com

2U is a global education technology company that delivers high-quality, career-relevant online learning at scale through its edX platform. It partners with leading universities and industry experts to offer online degrees, professional certificates, bootcamps, and short courses that connect millions of learners to workforce-relevant skills. 2U provides the technology, curriculum design, learner support, marketing, and student services institutions need to expand access and drive measurable learning outcomes. Its focus is on creating scalable, employer-aligned programs that improve career opportunities worldwide.