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Sr. Manager, GTM Strategy & Sales Packaging at Lyft - ApplyBlast

Sr. Manager, GTM Strategy & Sales Packaging

Lyft

5 hours ago

4.1 on Glassdoor

San Francisco, California, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Senior Manager of Sales Packaging & Go-to-Market Strategy at Lyft Ads sets the strategy for packaging and pricing the full Lyft Ads portfolio, building go-to-market motions for major revenue opportunities, and equipping sellers with the necessary tools and narratives to win. This strategic leadership role involves aligning internal and external stakeholders, managing the Lyft Ads Studio team, and partnering with cross-functional leaders to drive commercial outcomes in a fast-paced advertising environment. The role focuses on transforming ridership data, cultural moments, and product capabilities into differentiated sales packages that meet advertiser objectives.

Responsibilities

Own sales packaging strategy and build differentiated packages for advertiser objectives
Set vision and calendar for tentpole packaging using ridership and audience data
Lead and manage the Lyft Ads Studio team setting priorities and quality bar

Skills

About Lyft

lyft.com

Headquarters

San Francisco, California, United States

Company Size

5001-10000 employees

Founded

2012

View Profile

Lyft is a mobility platform that connects riders with drivers through a mobile app for on-demand rides and also offers scooters, e-bikes, and bikeshare services. Riders can request trips, view fare details and local pricing, while drivers earn on flexible, independent terms. The company emphasizes convenience, safety guidance, and app-based features like promotions, booking, and micromobility access. Lyft operates across many U.S. and Canadian cities to provide affordable, short-trip transportation options.