Sr. Manager, Performance Marketing, Paid Social

Airwallex(1 month ago)

San Francisco, CA, United StatesOnsiteFull TimeSenior$138,000 - $210,000Marketing

About this role

The Sr. Manager of Performance Marketing, Paid Social at Airwallex is responsible for leading the global paid social strategy, focusing on full-funnel initiatives that drive brand awareness, customer acquisition, and revenue growth across platforms like LinkedIn, Meta, and Reddit. The role requires collaboration with various internal teams to develop scalable frameworks, manage campaign execution, and optimize performance through data-driven insights. Additionally, the manager will oversee budget allocation, testing methodologies, and the integration of first-party data strategies to enhance targeting and measurement fidelity.

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Required Skills

Paid Social Strategy
Campaign Execution
Performance Optimization
Targeting Frameworks
Budget Management
Cross-Functional Collaboration
Data Analysis
Creative Testing
First-Party Data Strategies
Incrementality Testing

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Qualifications

Bachelor’s degree in Marketing, Business, Economics, Computer science or a related field
Masters degree or equivalent experience (a plus)

About Airwallex

www.airwallex.com

Airwallex is a global payments and financial platform that empowers businesses to operate internationally with ease. It offers a range of services, including global business accounts, high-speed money transfers, multi-currency cards, and embedded finance solutions. With a focus on reducing transaction fees and providing fast, easy payment solutions, Airwallex is designed to help companies scale efficiently in the global marketplace. Its technology is tailored to meet the diverse needs of businesses, enabling seamless online payments and financial management across multiple currencies.