Sr. Manager, PR & AI Discovery

This role leads the transition into Generative Engine Optimization (GEO) within Philips Personal Health across Western Europe, bridging traditional PR, influencer marketing, and AI-driven discovery to ensure product visibility and trust. The position involves pioneering regional AI discovery strategies, modernizing earned media efforts, and managing agency partners to secure authoritative content citations across AI platforms. It requires translating communications strategies into actionable market plans while overseeing reputation management and influencer authority initiatives.