Sr Mgr-Marketing
Columbia Sportswear(25 days ago)
About this role
A Senior Manager in Marketing responsible for defining product marketing strategy and leading the global go-to-market (GTM) process to shape brand and product campaigns. The role directs the brand strategy function and marketing operations, aligning seasonal initiatives, collections, and product positioning across channels. It serves as the marketing lead interfacing with Product, Sales, eCommerce and external agencies and oversees budgets and GTM calendars to drive brand awareness and product conversion.
Required Skills
- Product Marketing
- GTM
- Brand Strategy
- Marketing Ops
- Budget Management
- Team Leadership
- Strategic Planning
- eCommerce
- Communication
Qualifications
- Bachelor's Degree
- Master's Degree
About Columbia Sportswear
columbia.comColumbia makes innovative clothing & footwear for all your outdoor adventures. Greater Rewards members get free shipping.
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