Sr. Social Media Manager

Empire State Realty Trust(29 days ago)

HybridFull TimeSenior$99,733 - $134,834 (estimated)Marketing

About this role

The Sr. Social Media Manager at Empire State Realty Trust leads organic social media strategy and execution for the Empire State Building Observatory and ESRT’s broader commercial real estate portfolio. The role focuses on driving measurable business impact by converting awareness into web traffic, leads, and ticket sales through high-performing, culturally relevant content and campaigns. This position oversees the entire organic ecosystem, including content, influencer programs, analytics, and community engagement, while ensuring a modern, consistent brand voice. The manager also leads a social media team and collaborates closely with cross-functional partners to support company-wide initiatives and executive platforms.

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Required Skills

Social Strategy
Content Development
Channel Growth
Influencer Marketing
Talent Management
Partnership Development
Copywriting
Script Writing
Visual Direction
Content Calendars

+18 more

Qualifications

Bachelor’s degree in Marketing
Bachelor’s degree in Communications
Bachelor’s degree in Digital Media

About Empire State Realty Trust

esrtreit.com

Empire State Realty Trust (ESRT) is a publicly traded real estate investment trust that owns, manages, and operates modernized office and retail properties in Manhattan and the greater New York metro area. Its portfolio includes landmark and neighborhood commercial assets—most notably the Empire State Building—focused on leasing, property management, and capital improvements. ESRT emphasizes modernization, tenant experience, and sustainable building operations to drive occupancy and long‑term shareholder value.