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Sr. Spclst, Marketing Comms/Channels at MSD - ApplyBlast

Sr. Spclst, Marketing Comms/Channels

MSD

3 months ago

4.1 on Glassdoor

Madrid, Spain

Hybrid

Full Time

Senior

0 applicants

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About this role

As an Omnichannel Marketing Strategy Manager, you will lead and shape the omnichannel strategy for a specific Business Unit or Brand, transforming product-focused approaches into customer-centric experiences. You will act as a central connector across cross-functional teams to ensure strong governance and deliver excellence in Customer Experience across all touchpoints. This role involves driving strategic planning, orchestrating integrated campaigns, and collaborating with stakeholders in Marketing, IT, and Data Analytics to support sustainable growth.

Responsibilities

Lead the development and execution of omnichannel strategy for assigned Business Units
Drive transformation from product-focused marketing to customer-centric experiences
Partner with cross-functional teams to design and execute best-in-class customer journeys
Establish end-to-end governance for omnichannel operations and compliance
Monitor campaign performance and use data-driven insights to optimize outcomes