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Sr. Specialist, Retention Marketing at Bob's Discount Furniture - ApplyBlast

Sr. Specialist, Retention Marketing

Bob's Discount Furniture

3 months ago

3.4 on Glassdoor

Manchester, Connecticut, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Sr. Specialist, Retention Marketing leads the planning, execution, measurement, and coordination of customer marketing campaigns across CRM channels such as email, SMS/text, and direct mail. This individual contributor manages campaigns from setup through deployment and performance analysis, collaborating with cross‑functional teams and ensuring quality and timely delivery.

Responsibilities

Lead execution of retention marketing campaigns across email, SMS, and direct mail
Build and manage campaign workbacks, timelines, approvals, and QA processes
Analyze campaign performance and deliver actionable recommendations