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Sr Trade Marketing Coordinator at Brown-Forman - ApplyBlast

Sr Trade Marketing Coordinator

Brown-Forman

4 months ago

3.7 on Glassdoor

Guadalajara, Mexico

Onsite

Full Time

Senior

0 applicants

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About this role

A Trade Marketing professional at Brown-Forman executes field activations, manages marketing budgets, and coordinates brand visibility initiatives to increase product takeaway. The role involves planning marketing calendars, negotiating with suppliers, and training sales forces on product launches and shopper marketing activities.

Responsibilities

Execute trade marketing plans and brand activations to drive product takeaway
Manage and control trade marketing budgets aligned with company strategy
Negotiate with suppliers to secure optimal materials and costs
Train the sales force on product launches and shopper engagement protocols
Monitor market activities and manage promotional material inventory

Skills

About Brown-Forman

brown-forman.com

Headquarters

Louisville, Kentucky, United States

Company Size

5001-10000 employees

Founded

1870

View Profile

Brown-Forman is a global producer and marketer of premium alcoholic beverages, known for brands such as Jack Daniel’s, Woodford Reserve, Herradura, and Finlandia. The company operates in the wine and spirits industry, managing brand development, production, distribution, and sales across international markets.