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Staff Product Manager, Marketing Optimization at Western Governors University - ApplyBlast

Staff Product Manager, Marketing Optimization

Western Governors University

1 month ago

2.9 on Glassdoor

Salt Lake City, Utah, United States

Onsite

Full Time

Senior

0 applicants

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About this role

The Staff Product Manager, Marketing Optimization owns the strategy and execution of marketing optimization capabilities to support the learner journey from website engagement through application submission. This role combines product management expertise with technical acumen to drive measurable business outcomes across a complex marketing technology ecosystem. The position involves partnering with cross-functional stakeholders to prioritize investments, optimize funnel performance, and deliver scalable platform solutions that support university goals.

Responsibilities

Develop and manage strategic product roadmaps aligning business objectives and technology capabilities
Lead marketing optimization initiatives to improve funnel performance and conversion metrics
Partner with stakeholders and engineering teams to define requirements and deliver scalable platform solutions

Skills

Qualifications

Bachelor's DegreeCertified Scrum Product Owner (CSPO)Pragmatic Marketing

About Western Governors University

wgu.edu

Headquarters

Salt Lake City, Utah, United States

Company Size

1001-5000 employees

Founded

1997

View Profile

Western Governors University is an online university where you can earn an affordable, accredited, career-focused college degree at an accelerated pace.