Strategist – Media Performance

General Manufacturing(26 days ago)

HybridFull TimeMedior$83,800 - $136,200Marketing

About this role

A Strategist in MAS at General Motors supports media measurement and performance insight initiatives across GM’s marketing ecosystem. The role partners with MSI, Media, CRM, and Brand teams to maintain measurement frameworks and surface insights that inform campaign strategy and investment decisions. It is a collaborative, analytical position focused on translating data into actionable guidance for marketing stakeholders.

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Required Skills

Media Analytics
Measurement
SQL
Excel
Data Visualization
Reporting
Presentation
Communication
Tagging
Collaboration

Qualifications

Bachelor’s Degree

About General Manufacturing

gm.com

General Motors is a global automotive company and the parent of Chevrolet, Buick, GMC and Cadillac, designing, engineering and manufacturing a full range of cars, trucks and SUVs. Beyond vehicles, GM provides connected and mobility services—such as OnStar and GM Energy—and invests in vehicle safety, autonomous driving and other advanced engineering. The company is pursuing electrification and sustainability through initiatives like its Journey to Zero Emissions while supporting communities and workforce development. For more than a century GM emphasizes quality, reliability and delivering a vehicle for every drive.

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