Strategy Director
Critical Mass(1 month ago)
About this role
The Director, Integrated Strategy at Critical Mass will lead strategic direction for an automotive brand, bringing the client’s brand to life across the full communications ecosystem. The role requires shaping audience and messaging strategies using qual and quant insights and coordinating across agency partners (media, creative, social, experiential). The Director provides leadership on complex communications and digital experience projects, acts as a client-facing strategic partner, and contributes to agency thought leadership.
Required Skills
- Communications Planning
- Media Strategy
- Performance Marketing
- Digital Experience
- Social Campaigns
- Integrated Campaigns
- Audience Understanding
- Journey Mapping
- Research Insights
- Creative Leadership
+7 more
About Critical Mass
criticalmass.comCritical Mass is an award‑winning, full‑service digital experience design and marketing agency founded in 1995 and headquartered in Calgary, Canada. With a relentless focus on the customer, they combine strategy, design, technology and marketing to create digital products and experiences that drive business growth. Critical Mass serves global clients from offices across the US, UK, Hong Kong and South America.
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