Strategy & Performance Lead

The Strategy & Performance Lead is a senior role responsible for integrating business, brand, and marketing strategies with performance measurement to drive measurable business growth. This position serves as the connective tissue across the agency, aligning strategy, creative, technology, and account service teams to ensure initiatives are rooted in audience insight and demonstrate business impact. The leader will define measurement frameworks, oversee data integrity, and guide cross-functional teams to translate insights into actionable recommendations for senior stakeholders.