Subgerente de Estrategia de Marca

The Subgerente de Estrategia de Marca is responsible for designing, leading, and consolidating Promart's comprehensive branding strategy to position it as a leading home brand in Peru. This role focuses on creating emotional connections, ensuring consistency across touchpoints, and aligning with corporate growth, reputation, and consumer preference objectives. The position involves leading teams and agencies, managing strategic alliances, and optimizing branding budgets to ensure ROI and media efficiency.