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SVP, Commerce Media Measurement & Analytics at Dentsu - ApplyBlast

SVP, Commerce Media Measurement & Analytics

Dentsu

5 months ago

3.6 on Glassdoor

Hybrid

Full Time

Senior

0 applicants

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About this role

A Senior Vice President leading dentsu Media's US Commerce & Retail Media Measurement practice, evolving analytics from reporting to a scalable operating system. The role involves defining measurement frameworks, normalizing cross-network attribution, and partnering with technology and activation teams to drive executive decision-making for complex buy-side retail media programs.

Responsibilities

Develop and scale the US commerce and retail media measurement practice
Define scalable measurement frameworks across retail media networks
Establish data architecture for buy-side commerce media analytics
Translate complex data into executive-ready decision tools for clients
Mentor analytics talent and lead capability building for the practice

Skills

About Dentsu

dentsu.com

Headquarters

Higashi, Tokyo, Japan

Company Size

10001+ employees

Founded

2013

View Profile

Dentsu is an integrated growth and transformation partner to the world's leading organizations, founded in 1901 in Tokyo, Japan. Present in over 145 countries and regions, Dentsu delivers end-to-end experience and business transformation through a global network of agencies spanning Media, CXM, and Creative. Its leadership brands include Dentsu Creative, Carat, iProspect, dentsu X, Merkle, and Tag.