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SVP, Franchise & Title Strategy at Crunchyroll, LLC - ApplyBlast

SVP, Franchise & Title Strategy

Crunchyroll, LLC

22 hours ago

Los Angeles, California, United States

Hybrid

Full Time

Executive

0 applicants

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About this role

The SVP, Franchise & Title Strategy leads Crunchyroll's global franchise strategy, transforming anime titles into enduring global franchises that deepen fan engagement over a lifetime. Reporting to the Chief Operating Officer, this role partners with the Chief Content Officer and cross-functional teams to prioritize, nurture, and activate titles across the Crunchyroll ecosystem. The position focuses on maximizing long-term franchise potential through strategic marketing, partner engagement, and coordinated activation across markets.

Responsibilities

Lead global franchise strategy and define multi-year development plans for priority titles
Direct global title marketing strategy and partner with regional teams for local campaigns
Establish B2B marketing strategy to reinforce Crunchyroll's value to studios and rights holders

Skills

About Crunchyroll, LLC

crunchyroll.com

Headquarters

Los Angeles, California, United States

Company Size

1001-5000 employees

Founded

2006

View Profile

Crunchyroll is a global streaming service and entertainment company specializing in anime, manga, and related fan content. It offers a large catalog of licensed anime—subtitled and dubbed—plus simulcasts of new episodes, manga, and extras, with free ad-supported viewing and premium subscriptions that add HD streams, downloads, and an ad-free experience. Available across web, mobile, and streaming devices, Crunchyroll also supports community features, merchandise, and events, and is part of Sony’s Funimation/Crunchyroll group.