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SVP Marketing Data Science at Citi - ApplyBlast

SVP Marketing Data Science

Citi

4 months ago

3.6 on Glassdoor

New York, NY

Onsite

Full Time

Senior

0 applicants

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About this role

The SVP, Marketing Data Science leads advanced analytics initiatives within Citi's Media Sciences team to optimize marketing spend and drive business impact. This senior role involves developing sophisticated measurement models, leading a team of data scientists, and translating complex data into actionable insights for stakeholders. Responsibilities include designing machine learning models, forecasting outcomes, and managing the end-to-end model development lifecycle in a regulated environment.

Responsibilities

Design and implement advanced statistical and machine learning models for marketing effectiveness
Lead the development and execution of the marketing advanced analytics roadmap
Mentor and manage a team of data scientists fostering professional growth
Utilize predictive analytics to forecast marketing outcomes and inform budget allocation
Communicate complex analytical concepts to senior leadership and cross-functional partners

Skills

Qualifications

Masters in Business AnalyticsBachelor's in StatisticsAdvanced degree preferred

About Citi

citi.com

Company Size

1-10 employees

Founded

2025

View Profile

Citibank offers multiple banking services that help you find the right credit cards, open a bank account for checking, & savings, or apply for mortgage & personal loans.