Trade & Customer Marketing Manager

The Trade & Customer Marketing Manager drives brand visibility, availability, and relevance across all trade channels by translating brand objectives into effective, shopper-focused trade marketing plans. This role serves as a strategic link between Sales and Marketing to drive category growth, strengthen customer partnerships, and deliver sales excellence in the FMCG market. The position involves developing trade strategies, executing in-store activations, and managing trade marketing budgets to ensure optimal ROI.