Trade Marketing Analyst

The Trade Marketing Analyst coordinates, executes, and monitors trade marketing actions for Legrand and BTicino across various commercial channels. The role ensures proper implementation of campaigns, brand visibility, point-of-sale materials, training, and events while measuring results and adhering to established plans and budgets. This position involves managing annual trade marketing plans, POP materials, promotions, and logistics for fairs and events. The analyst also tracks budgets, analyzes KPIs, and prepares reports to identify improvement opportunities.