Trade Marketing Manager (Customer Planning & Activation Manager) - Cavistes

A Customer Planning & Activation Manager for the Cavistes channel at Diageo is responsible for implementing and driving strategic plans for the spirits portfolio in specialist wine shops (cavistes). The role focuses on executing brand activation to grow sales, increase brand visibility and market share across whisky, rum, tequila, gin, vodka and non-alcoholic categories. Based in Paris, the position works closely with commercial, marketing and field teams to translate strategy into in-store execution.